Brand Building
I built the Fidget Factory brand from the ground up, designing the logo, choosing color and font palettes, and crafting a playful, cohesive visual identity. Using AI-generated icons as a base, I refined each one to create unique graphics for workshops, stickers, and merch. The result: a bold, imaginative brand that’s instantly recognizable across touch points.
I built the entire Fidget Factory website using Webflow, focusing on creating an accessible, intuitive, and user-friendly experience. From layout to interaction design, every element was thoughtfully crafted to reflect the brand’s playful identity while making it easy for visitors to explore workshops, products, and content.
I paid special attention to clear navigation, smooth user flows, and interactive elements that enhance engagement without overwhelming the experience, ensuring the site feels both creative and functional.
Social Media Marketing
I manage the full social media strategy and production for Fidget Factory on both TikTok and Instagram. From ideation to execution, I take care of filming, editing, recording audio, and writing scripts for all video content, ensuring every post aligns with the brand’s playful and creative tone. Beyond content creation, I also oversee all community management, responding to DMs and comments to foster a genuine connection with our audience.
In just two months, I’ve organically built a loyal TikTok following of over 500 engaged fans who actively comment, share feedback, and express their excitement about the future of Fidget Factory. Through this growing community, I’ve gained valuable insights that continue to shape content and product development.
Product Design
I design all Fidget Factory fidgets from scratch, using 3D modeling software like Fusion 360 and Blender3D to create original, one-of-a-kind designs. Every shape is thoughtfully developed to be fun, functional, and visually engaging.
After modeling, I design and 3D print custom molds, which I use to cast each fidget in silicone. Because of the casting process and creative material choices, every fidget is completely unique, no two are ever the same.
Hosting Workshops
I host hands-on workshops where participants explore the full design-to-object process, learning the basics of 3D modeling, 3D printing, and silicone casting to create their own custom fidgets. These sessions are designed to introduce foundational fabrication and design principles in a fun and approachable way.
I also offer creative workshops focused solely on making silicone fidgets, open to all ages starting at five and up. These sessions are playful, educational, and accessible, giving participants a chance to explore materials, color mixing, and form while learning about the fundamentals of how things are made.
